Scruff of the Neck

Case Studies | The Music Royalty Co

“MRC KNOW OUR BUSINESS, CARE ABOUT OUR BUSINESS AND WILL GO TO BAT FOR IT EVERY TIME.”

ABOUT SCRUFF OF THE NECK

Scruff of the Neck is a Manchester-based music company with a decade of experience in live music promotion, label management, publishing admin and creative content. Their latest venture is Twitch streaming from their studio space in Manchester, which allows them to stream live shows for the talent they love and help introduce people’s next favourite artist.

WHY MRC WERE CALLED

Scruff of the Neck has grown into a multifaceted business that gives new artists opportunities to showcase their talents. The company went from organising gigs in the back room of a pub to expanding into related fields in the UK and Europe, which presented further business growth in live music promotion, a label arm, publishing admin and creative content opportunities.

Our growth and increasing need for expertise eventually outpaced the capacity of our founding team.”

– Mark Lippmann, CEO and Founder, Scruff of the Neck

There wasn’t the necessity to hire a full-time position, and that’s where our consultancy service brought in.

THE MODE OF ATTACK

It was obvious that Scruff of the Neck was creative, and luckily one of our mottos is to let creative people be creative (that’s a lot of creativity!). The Music Royalty Co. (MRC) founder Ray Bush stepped into this consultation. Ray, with over 20 years of experience, has worked with music industry heavyweights and along with the team, is loaded with industry-insider expertise, dedicated to turning data into profits, solutions, and well-informed decisions.

Ray’s main focus was to support the growing company, where it was to get an expert opinion on sales analytics and negotiations to achieve the right deal.

THE RESULTS

“MRC, with founder and Managing Director Ray Bush at the helm, took on our year-end accounting, VAT returns, payroll, and royalty statements. MRC consult for us with a weekly call, and Ray, who stepped in as our CFO, is always a phone call away for urgent advice and problem-solving, in at least one example offering invaluable insight and guidance on a neighbouring rights deal.”

Moulding into clear statistics, MRC was able to give Scruff of the Neck solid advice based on details and insights. We’ll let Mark do the rest of the talking…

“With MRC now managing all these critical functions and bringing their insider knowledge to bear – essentially serving as our entire finance department – we can focus on our core roles, confident that Ray and his team know our business, care about our business and will go to bat for it every time.”

scruffoftheneck.com

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