TH3RD BRAIN

TH3RD BRAIN Logo | The Music Royalty Co.

TH3RD BRAIN CASE STUDY

 HOW OUR ROYALTY SERVICES ARE VITAL FOR A GROWING LABEL

THE STORY OF TH3RD BRAIN

Record label Th3rd Brain was founded by artist managers who believe in the value of ‘Creating Together’ with artists. The company began as a management company, working with artists like Krewella, Gallant (Grammy Nominee), ZHU (Grammy Nominee), Grace VanderWaal, NoMBe, and Emmit Fenn. They’ve helped artists across many genres find success in a market that is notorious for making it challenging for artists to find success.

WHY MRC WERE CALLED

While Th3rd Brain is a rapidly growing label, they wanted to ensure their data and royalties for artists were executed in perfection. This stretches from ensuring that the dozens of contracts and agreements are correctly analysed, to guaranteeing artists are paid the correct royalties.

The TH3RD BRAIN team also sought a royalty and accounting team with experience in all types of contracts, and since MRC provides customised royalty processing and administration services, we were the ideal match.

“We looked for a company that was patient in onboarding clients. One that understood there are probably as many as dozens of revenue streams to account for during this process. And that’s why we decided on The Music Royalty Co. They were able to handle the number of contracts and artists, even futureproofing us as a growing label. This is something that other companies were not able to manage.”

– Alec Udell, Co-CEO & Leader, Th3rd Brain

GROWING AN INDEPENDENT LABEL

Growing businesses can quickly scale up. And so, it’s critical that we know we can support them throughout the process—without compromise.

“I’m confident that as we keep growing as a label, MRC will be able to continue to assist us on the highest level.”

Says Alec. 

Data-backed insights into multiple streams of incoming royalties are critical for a growing company. We are, in essence, an extension of their team.

THE RESULTS

We applied a service for Th3rd Brain to keep track of every artist they work with. We make certain that every royalty run goes smoothly. The team ensures that the catalogues in our system are up to date, that statement and invoice releases are correct, and that those agreements are ingested correctly and accurately paid on each contract.

This requires high levels of data accuracy across multiple royalty systems. Even though the label is based in Los Angeles, California, and we are in the United Kingdom, the communication is seamless.

“With MRC, our team has felt that our accountants (the MRC team) understand the ins and outs of all sorts of deals in the music business. They are also super communicative in working with us—which is great when you’re dealing with independent labels like ours! I will continue to recommend colleagues to MRC because of their attention to detail and incredible communication. There is no doubt The Music Royalty Co. are the right company for us.”

– Alec Udell, Co-CEO & Leader, Th3rd Brain

FIND OUT HOW OUR ROYALTY SERVICES CAN SUPPORT A GROWING LABEL.

GET IN TOUCH

Recent Case Studies

Go to Top