Nature's Royalties: Sounds Right Shakes Up the Music Scene

Nature’s Royalties: Sounds Right Shakes Up the Music Scene

From the soothing sounds of rainstorms to the chirps of birds, Nature’s playlist is everywhere—and now, she’s officially an artist on your favourite streaming platforms. The Museum for the United Nations — UN Live, has recently unveiled its groundbreaking initiative, Sounds Right, that lets nature earn some royalties just by being itself and making those sounds we love (or occasionally grumble about, especially when they wake us up way too early).

The Biggest of Collaborators

Enter Sounds Right, the ultimate mixtape where Nature finally gets her rightful recognition in the music biz. With artists from all over the globe joining the party, Sounds Right is the ultimate mixtape for biodiversity. Ellie Goulding’s remix of “Brightest Blue” will transport you to the Colombian rainforests, while Brian Eno’s “Get Real” remix brings the wild side with hyenas and wild pigs. It’s like a musical safari, and you’re invited!

Royalty Allocation

Beyond mere entertainment, Sounds Right channels its influence toward a noble cause. These enchanting songs are not only available on major streaming platforms but also serve as a catalyst for conservation efforts. Projections suggest that over $40 million will be raised for conservation within the project’s first four years, reaching an audience of over 600 million individuals worldwide.

At least 50% of recording royalties from tracks by artists that feature NATURE will be directed towards the cause, while 63% of recording royalties from ambient nature tracks will also support conservation initiatives.

Revenue generated will flow through EarthPercent, a conservation nonprofit, before being allocated to biodiversity conservation and restoration projects across vulnerable ecosystems. Guided by the expertise of the Sounds Right Expert Advisory Panel, comprising esteemed biologists, environmental activists, representatives of Indigenous Peoples, and conservation funding experts, these funds will be directed where they’re needed most.